The Outfields | High Point, North Carolina

Story

There was a time when marketing furniture in High Point, NC, was wildly successful. This prompted the construction of a massive 13-million-square-foot furniture showroom downtown. However, that enormous space was only utilized twice each year. Outside of downtown, showroom market events, there was no downtown living or working product to make High Point a 24-7, 365 city.

Solution

Assembling a master vision of housing, office, dining, and retail in a strategic location was needed. A selected site of 14 acres was chosen for a new downtown High Point that would include a vibrant development with an approximate 5,000-seat baseball stadium where people can connect and enjoy their life with another privately owned 7 acres to be developed in the future.

Impact

We created a cultural working magnet: office buildings in the heart of the new downtown; a manicured urban pocket park perfect for time outside and out-of-the-box thinking; a food hall overlooking the stadium (and a great place to work from your laptop) – it’s meticulously planned for workplace freedom – work in the office, near the office, or outside of the office – and love every minute of it. Today, The Outfields welcomes all of High Point with open arms to shop, dine, gather with friends, catch a game, enjoy a festival, and marvel at a nighttime fireworks display.

As a result, High Point went from vacant to being named an “All-American City”.