Rowan Boulevard | Glassboro, New Jersey

Story

Vibrant 1950s main street was decimated by growing nearby big box and retail boulevard. The town was empty for decades. Tim created a vision for a new linkage of Town Hall to the university with vibrant mixed-use development.

Solution

Construct 14 buildings along a new link, mixing university functions, housing, immersive retail, a hotel, parking decks, and a new downtown park. The team worked with the city to create a festival schedule to bring people downtown and support retail.

Impact

An amalgamation of 92 properties was purchased and consolidated into 26 acres of construction for $315 Million for 14 buildings. Property tax before construction for all 26 acres was $200,000. After the plan was implemented, the tax now stands (annually) at $6.4 Million. The University enrollment skyrocketed from 8,500 students at the start of the project to 21,000 after completion.